Even after two decades of major market and social changes the SEO sector has remained largely in the same place. In reality it has expanded far beyond the scope of its prior.
“Rewind to March 2020, with the COVID-19 pandemic beginning — people couldn’t go in stores, so they went online to buy their products,” explained Abby Reimer, SEO manager at Uproer, the marketing agency. Uproer during her talk at SMX Next. “With that you’ve seen a lot of businesses putting a lot of emphasis on their website and their presence on the internet and naturally, this led into an increasing demand for SEO.”
“The demand for SEO has increased; however, the supply has not,” she stated.
Like other fields SEOs at first are often overlooked, which makes it hard to get an appropriate job when they start their careers. With such an immense demand for their expertise marketing and branding, it is essential that brands benefit from their knowledge.
Reimer suggests focusing on potential at the beginning level and helping them develop into SEOs at the top level could:
- Invitation to a greater number of candidates
- It’s less expensive for you and
- Improve diversity in your organization as well as within the SEO industry.
- Graphic that highlights the importance of diversification in SEO recruiting at the beginning
If you fail to benefit from these highly skilled experts, it could stop your business from expanding in a marketplace which is ever-changing. Here are five ways to grow your business. Reimer suggests marketers use to find and promote entry-level SEOs.
Get in Touch With the Colleges and Universities
“One tactic our company has seen a lot of success with is reaching out, whether to your alma mater or a local university, and asking to be a guest teacher in certain marketing classes,” Reimer said. “Professors appreciate this as they get a chance to relax and allow their students to learn about someone else who is doing this all day long.”
Local colleges and universities provide many opportunities to connect with upcoming marketing talents. As a professional within the field, you may provide a guest lecture, teach students, or join the career center of your organizationbasically, anything is possible to prove you appreciate the entry-level opportunities.”
“This gives you a great chance to mentor a few students who you think might be potential hires by giving them resources and a roadmap for learning SEO,” she said. “By when they’ve reached the point graduates are done, they’ll have the skills and skills to begin.”
Connect to Programs Specifically Designed for New & Returning Students
Many higher education institutions have programs that help newly graduated students with work opportunities. Marketers can talk to the coordinators of the program or instructors to select the best programs for them and then meet with students looking to pursue a career in SEO.
“The nice thing about these programs is that the students and grads who are joining them are already motivated,” Reimer said to the AP. “They’re typically enthusiastic about marketing, and it’s an excellent method to connect with motivated potential candidates.”
“It can be difficult to find these institutions, as stated by Reimer “I believe the programs are difficult to locate through Googling. When visiting universities, it is recommended to speak to professors and students and ask them if they have any associations you can participate in, whether as a mentor or a patron.”
Join with Reputable Digital Marketing Firms
Digital marketing companies are specifically designed to hire industry experts across the globe marketers must look for them. There are numerous companies to choose from, however Reimer identified a few well-known firms that are doing an outstanding job.
- Women in Tech SEO;
- American Marketing Association; and
- Paid Search Association.
“The nice thing about these organizations is that not only could you meet people fresh out of school, but you can also connect with people who have several years of experience under their belts,” she explained “So it offers you more candidates to meet.”
Get Suggestions by the Team’s Members
The most effective ways to reach to people outside of your organization is by using group referrers. There’s a high likelihood that your team members have connections to talents that you aren’t aware of This is the reason it’s crucial to ask that they be on the lookout for potential employees , and to offer incentives when needed.
“We’ve gotten quite a few of our hires from referrals,” Reimer added “Just inquire with other members of your team if they’d be willing to provide their job descriptions with someone they believe would be a good match.”
“Most importantly, incentivize them — offer a referral bonus, or a gift card or a free lunch,” she said.
While there were many SEO-related events before the spread of the virus there are now more easy-to-learn SEO events and conferences are popping up, likely because of the rising SEO need. They include webinars, virtual conference podcasts and local events to promote marketing. These are usually the best opportunities to hire for agencies.
“This is how I got my start in SEO,” Reimer shared with me. “I attended an event for beginners in digital marketing and had a chat with my boss at the conference. He was discussing SEO and informed my company that they were looking to hire.”
“These conferences are a great way to not just meet entry-level people, but even people who have a year-plus of experience in the working world who are just looking to get into something new,” she added.