Effective keyword research is the most important factor in bringing targeted traffic to your site. The success of your company is linked specifically with the efficacy of your research. If you’re trying to promote opportunities for businesses or selling tools and services via an online sale page, you will not succeed if visitors visit your site. But you need to be able to attract not just anyone however, but those with an interest in your service, product or opportunity you’re marketing. The better your match the more specific your visitors will be and the greater quality they will be as potential customers for your company.
Why the Importance of keyword Research is for your Business’s Success
The most effective strategy is built around driving visitors who are specifically looking for your site to your site. Keyword research is primarily about identifying your niche’s ‘target market, but also about getting search engines to locate your website and rank it extremely. Making it to the top of search results is crucial for your business since this is where the vast majority of users will come across your site. 70% of people who search online do not go past the first page, and the “hottest” section on page one is on the left corner in which the top five sites are shown.
How can keyword research assist you in identifying your customers? First, it helps you find out what keywords or phrases people type into their search engines and, in particular, those that are most prone to purchase your product In other words highly targeted prospects mean quality traffic.
What are people who are really interested in starting a home-based business on the Internet for instance are actually searching for? What are the specificities of their search results? This will tell you the stage they’re in the process of making a decision Are they ready to purchase or apply, or are in the process of looking?
In addition, the frequency with which (to an extent) your site uses specific keywords and terms will affect the value a search engine assigns it. The major search engines employ algorithms to determine the level of importance they assign to each page they examine. These algorithms are basically small programs, also known as spiders, which read the text on your website and index it according to the information that the words and phrases say to them about the page’s content.
A well-designed website should be focused on a particular key word or phrase that you are looking for. You must include the “key” words and phrases in the areas that search engines are most interested in. These include the page’s title and description, meta tags and body, and even the text tags that you can use for your video and images. This is a large part of what SEO or search engine optimization (SEO) is all about.
How to Determine your most Effective Keywords
The first step of your research on keywords is to locate the keywords that match your most relevant users’ search queries. Find out what the mind of your prospective customers. What are their fears, hopes and desires? What did you think you were seeking when you stumbled upon your opportunity? What were your biggest challenges concerns, issues, or demands?
The way Perry Marshall says: “What’s the conversation that’s going on in their head?” The more you are able to imagine yourself in the shoes of your potential customer the more specific and precise your keyword choices.
There isn’t an all-encompassing solution here. It is important to identify a variety of key words and keywords that you can approach from different angles, test them and find out what works most effectively for your specific business.
Start by focusing on a subject that you can identify with personally. For instance, moms who want to work at home and be with their children or who would like to run an enterprise franchise. They could both be entrepreneurial. The initial search of people’s names can help you understand the source of their inspiration.
The next step is to find keywords that yield a profit. It’s crucial not to focus on the most obvious or well-known keywords like home-based business and Internet marketing. These are extremely wide and could cost too much or take too long to rank highly for them whether in the natural or paid results.
The primary focus of your keyword research should be on identifying specific search terms, which we refer to as “long tail keywords”, which give you a high chance of being among the top five result pages in Google, Yahoo or MSN.
How do you utilize free tools to determine the long-tail keywords?
There are a variety of ways to conduct successful keyword research. A lot of people use low-cost or free tools. I’d suggest beginning with free tools. The most effective method is to start brainstorming. Note down every word or word you imagine that could be related to your business idea the product or service you offer. Another method is to utilize Google to search for yourself. Search for a broad keyword such as home business, and you’ll get millions of websites related to that particular keyword.
However, be aware of what happens while you type. Google will generate a small list of search terms which begin with the broad term, and you can type these search terms and see more ideas again. Additionally, you’ll find relevant keywords on the page of results for any query you type in.
It is also possible to use the free tool for keyword research on Wordtracker.com to search for keywords exactly the same way.
While they may be “long tail” keywords will produce less traffic however, they’re generally more than competitive. For instance, if you look first at your home-based business, and then narrow down into “home business opportunities in Denver” or “best home businesses in UK”.
A best practice is to find a keyword that has more than 5000 searches in the exact match keyword (i.e. that is, adding quotation marks around it). E.g., “how to start a home business”.
After you’ve got an idea of possible keyword phrases that you believe to be an appropriate match to your company and you are ready to go on to deeper study based on current volume of searches and possible costs (cost-per-click).
Utilize Google’s Keyword tool that is located under Tools within the Tools section of your AdWords account. SEOchat.com, QuantCast.com and Spyfu.com offer free tools available to monitor your competitors.
It’s definitely becoming more fiercely competitive online on the Internet. Check out Google Trends (Google.com/trends) or NicheBot (nichebotclassic.com) to review the competition. Keep an eye for new terms that come out that are relevant to your business , then try them out with the no-cost keyword research tools once more.
Researching keywords is the sound base for marketing, and consequently your business. Therefore, using the right amount of creativity and perseverance to identify gaps in the competitive landscape in your field will pay off in the end.
The highest ranking for your search terms
After you’ve compiled your list of long tail keywords You should look at the competition on the content and websites that are available. This will enable you to create content that is unique to your keyword phrases that stand apart in the marketplace.
Enter each keyword into your preferred search engine and then look up what results. When one keyword results in results from a variety of authoritative sites or websites with a high rank on their pages and you are unable to rank for it, you might find it difficult to get your site to rank high.
You could get excellent results with a blog or an article, or even a video that is tagged with the keyword , as search engines are awestruck by web 2.0 properties such as these. However, if you have a lot of videos already available it is best to develop a unique internet 2.0 product, e.g. an Squidoo web page or hub, or even a podcast.
If you produce content that is distinctive in nature and rich in keywords for the niche you have chosen You are placing yourself ahead of the pack. Both search engines and your visitors will enjoy your work and perhaps share it with others and kick into the social media marketing process.
Tests the conversion rate of your keywords
In the end, of the research on keywords in the world can only give you an indication of the likelihood of results. The most reliable way to judge the effectiveness of your keyword research was can be found in the tests.
It is crucial to monitor your keywords’ conversion rates rather than just click through rates. This is the sole test to determine if you’ve found the right niche for your company.
- Achieving efficient keyword research is a crucial capability that every serious Internet business or marketing professional should acquire.
- Create unique and valuable content with long tail keywords that attract a decent amount of traffic, but don’t compete in the hope of being listed on page one of search engines.
- Without a profitable list of keywords and a high cost per click in paid search ads and there’s a slim likelihood that you’ll be able generate specific leads using free organic traffic.
- A thorough keyword research process should be the foundation of your marketing strategy and business.