What are Unnatural Links?
As per Google’s policies, hyperlinks are classified as not natural when they are used to deceive and manipulate the position of a website in Google results, be they outgoing or incoming links. There are several ways this could be accomplished, such as:
- Do-follow’ buying and selling links
- Participation in link exchanges
- Links to non-related websites or a plethora of low-quality domains
- Automatization is used to make links
- Links that aren’t relevant to the article
What happens if penalized by Google?
If you’re punished by Google for links that are not natural, you will be informed via their Webmaster Tools notification function. Also, you’ll see a drastic decrease in the number of page views you’re receiving since your page’s rank will be drastically decreased. They will notify you asking you to change your website to ensure it is in line with their guidelines for quality and at that point you may request reconsideration of the results of their search engine.
Detecting Unnatural Links
If you suspect that you have a website that contains natural links, it’s an excellent idea to determine the nature of them and then eliminate the links before losing rank on Google. If it’s not too late and you’ve already reactivated notification of penalization there are steps, you’ll need to take to identify the unnatural links prior to submitting an appeal to reconsider.
As a rule, it is not advisable to eliminate natural links since it could hurt your ranking. Remaining with the links you have created yourself should suffice, although there are occasions when websites run by rivals are known to construct negative links to another’s website to lower their page’s rank.
A thorough review of your inbound links is required and there are plenty of tools that can help in this process, but the most effective ones include:
- Majestic SEO
- Open Site Explorer
- Webmaster Tools
If you are using these tools, you’ll want to focus on the keywords you are using frequently (Open Site Explorer works the best tool to do this) and recognize hyperlinks that are visible across the entire site (Ahrefs is the best tool in this regard).
Removing Unnatural Links to Your Site
It is the next thing to do: find out the ones that aren’t natural. When you examine the results generated by the webmaster tools, attempt to identify which links will consider manipulative to the Google team, and then take them down. the links. Make a list of every link you eliminate by placing them on a spreadsheet to help convince Google that you’ve made efforts to clean your web page and its ranking should be re-examined with a positive outcome.
Although unnatural links that link from your website to another aren’t a problem since you can simply remove them but it’s more complicated for inbound links because you don’t have control over the content of them. But you can take several steps in order to not be penalized, or to fix the issue in case you’ve already been penalized.
Another option is to delete an entire page. If you “404” the page, all hyperlinks to it are disregarded. The content can be kept on the site; however, it must be relocated to a different distinctive URL (without redirects to the previous one).
You could also ask the webmasters concerned to take down the links or make use of a variety of tools that will help you with the task The most effective include:
- Link Cleanup and Contact
- Remove ’em
Alternately, you can utilize an alternative method, which is the Google Disavow Links Tool to instruct the bots of Google to not accept certain links on your site, if you consider they are not natural and you are having difficulty getting them removed.